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- Creating and conducting targeted marketing campaigns (SMS, MMS, CC, e-mail, direct mail) mainly aimed at retention and increase customer loyalty
- Developing A/B testing, regional and seasonal price promotions for ‘high yield’ customers
- Creating predictive models for ‘high yield’ customers
- Creating analytical reports (SAS, SQL, Tableau)
- LTV analysis based on customer needs/values/service usage profiles
- Retain vs. Acquire analysis\Designing customer surveys campaigns
- Creating marketing products for effective retention ‘high yield’ customers
