“Emotional stories create lasting experiences. Visual Content with sites like Facebook, YouTube, Pinterest and Instagram have increased the demand for visuals and sound. No longer is it the major networks and magazines controlling what we see and and hear.” ~ Founder, Ron Cobert
Brand Identity is all about storytelling and it is at an all time high, so much so, companies are all investing in story driven content. The integration of brand partnering in intellectual property to the tune of millions of dollars in product placement proves that you will have legs enough to become a legacy brand.
How to Build a Brand
Building your own brand essentially boils down to 7 steps:
- Research your target audience and your competitors.
- Pick your focus and personality.
- Choose your business name.
- Write your slogan.
- Choose the look of your brand (colors and font).
- Design your logo.
- Apply your branding across your business and evolve it as you grow.
We orchestrate all the tools to focus how your business communicates their message to its market using advertising, SEO, media buy, personal selling, direct marketing, sponsorship, communication, promotion and public relations establishing your brand identity.
Establishing your brand is so imperative in this market place, as it has always been. It’s just, today the amount of brands fighting for the same market share in the dwindling consumer base has increased the need for impressive storytelling, a message that identifies the brand enough to get the consumer to buy “yours” over theirs.
If you’re not into brand identity, you better get in the mix. Emotional stories create lasting experiences. Visual Content with sites like Facebook, YouTube, Pinterest and Instagram have increased the demand for visuals and sound. No longer is it the major networks and magazines controlling what we see and and hear.
Even a small business owner or an individual can capture a global audience at record speeds, some in a day or a week even. Utilizing this tool of the collective voice can turn your content into a marketing gold mine. What does that mean for your pocket? Have you heard of the ole adage, “It’s the numbers game.” The larger the audience means the more opportunity for sales = more customers buying your goods and/or services.
