Media Services
Our services include:
- Gathering competitive lineage information
- Creating budgets, media plans and schedules
- Placing advertising on all applicable media platforms
- Traffic Management
- Campaign Analytics
Additionally:
- Media plan creation in conjunction with the marketing team
- Based upon target demographics, release pattern, budget and research
- All media plans are subject to client approval
- The client confirms the weekly buys by signing off on each insertion order and providing 20% of that week’s budget.
- We traffic all creative to the appropriate media outlets
- Post analysis is performed on all campaigns
TRACKING, ANALYTICS, BILLING, and RECONCILIATION: Following is the documentation to insure transparency and accountability:
- Provide records of all transactions regarding advertising including back-up documentation.
- Should there be any discrepancies, we work with the appropriate media outlet to resolve them in a timely manner.
- Revising quotes and updating campaigns on-the-fly as necessary
- Invoices are presented to client with signed affidavits of performance
- Billing reconciliation
MEDIA BUYING: We place media based on your target demographic on the following platforms:
- Network Television
- National Cable/Syndication
- Syndicated TV Shows
- Planning/Budgeting
- Spot Broadcast
- Spot Cable
- Network Radio
- Spot Radio
- Web banner advertising
- Pay-Per-Click
- SEO Orchestration
- National and Local Newspapers
- National Magazines
- Trade Magazines
- Out of Home Advertising